Articles by 三万资本 柔嘉

Genki Forest Apologizes for Marketing: What Is Truly Zero Sugar?

In recent years, a nationwide trend toward sugar-free products has emerged, with both foreign FMCG giants and local traditional and emerging brands launching various new sugar substitutes and zero-sugar products. Globally, many countries and regions have imposed strict sugar taxes, and China has also introduced multiple policy documents advocating reduced sugar intake and the use of natural sweeteners and sweetening agents permitted by food safety standards to replace sucrose. However, concepts such as zero sugar, zero sucrose, low sugar, and sugar substitutes are often misused, and Genki Forest apologized on the evening of April 10 for its product labeling of zero sugar and zero sucrose.