Articles by 卢斌峰

Problems Masked by Channel Push

The FMCG industry often attributes declining sales to changes in mainstream consumer groups, claiming that post-80s and post-90s have strong purchasing power and that failing to tap into their needs has led to the decline. As a post-70s, I want to complain: don't post-70s need water or cola? Can a 1-3 yuan bottle of water really distinguish consumers' purchasing power? Taking Wahaha as an example, let me talk about some real issues. Wahaha's core problem is that its products lack value, and the root cause is that its brand lacks value.