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Articles by 邢仁宝
Browse 53 New Distribution articles by 邢仁宝.
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53 articles · Page 3 of 3
To Forge Iron, One Must First Be Strong: What Is the Core Competitiveness of Distributors?
In the traditional FMCG industry, where 'embracing new retail' is increasingly emphasized, distributors and manufacturers are being courted by numerous B2B internet companies. However, the author argues that new retail represents a shift in operational thinking; while leveraging these platforms may offer a head start, relying solely on external support could be a double-edged sword for distributors. At this stage, it is more crucial for distributors to understand how consumers have changed and to identify what should be prioritized first, such as enhancing their core competitiveness in areas like community store operations.
邢仁宝2019, How Should Distributors Plan for Success?
As the new year begins, FMCG distributors must plan their annual strategy to maximize market output. This article emphasizes the importance of data-driven decisions, strategic foresight, benchmarking against peers, securing core customers, and adapting to market changes.
邢仁宝How Should Distributors Respond to the 'Disruptor' of New Retail?
At the recent 'China FMCG Digital Innovation Conference' hosted by New Distribution, industry players discussed how traditional distributors and manufacturers, facing disruption from new retail platforms like Alibaba's Retail Link, must adapt. The article argues that rather than resisting, they should embrace these platforms strategically, leveraging their data and promotional tools while maintaining control over core channels and customers.
邢仁宝The 'Nine Swords of Dugu' for Peak Season Marketing: Attack Only, Never Defend, Every Move Lethal!
As the weather warms, the annual FMCG consumption boom approaches, bringing fiercer competition. This period is crucial for manufacturers and distributors to drive product turnover, capture share, and build brand awareness. To stand out in this peak season battle, this article shares a proactive 'Nine Swords of Dugu' strategy across three areas: distribution channels, retail channels, and market tactics.
邢仁宝What Can Save You: My Year-End Report?
As the year draws to a close, many in the FMCG industry are preparing their annual summary reports. At this time, the overall performance for the year is largely set, but it's also a period of final sprint and planning for the new year's "good start." With time tight and sales pressure still high, how to efficiently complete the annual report, highlight the year's achievements, identify market opportunities, and summarize lessons learned becomes a key concern for many sales supervisors and managers. "Everything has a routine," and the routine here refers to conventional problem-solving approaches—not necessarily the most innovative, but comprehensive, reliable, and unmissable. This article discusses the "Five Steps to a Year-End Report."
邢仁宝