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Articles by 陈海超
Browse 11 New Distribution articles by 陈海超.
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Community Group Buying in 2022: Four Scenarios—Store Visits, Taobao, Group Buying, and Douyin—All Essential
Starting with the venture capital queen's group purchase of milk and bread, a common woman behind Tencent, Meituan, JD.com, Dingdong Maicai, and Xingsheng Youxuan is Xu Xin, founder of Capital Today. In Shanghai's epidemic-hit area, she asked online as an ordinary mother where to group-buy milk and bread, highlighting that food comes first for everyone, and elevating the role of group leaders. The article analyzes the current state and future of community group buying in 2022, covering its evolution, business models, competitive landscape, and trends.
陈海超2021, the Era of Taobao Brands Has Passed, Is the Era of Group Brands Coming?
Community group buying is projected to reach a GMV of one trillion yuan, with penetration rates rising significantly in lower-tier markets. The industry is evolving with diversified consumer demographics, polarized group leader roles, and the emergence of group brands, while facing challenges such as food safety and the decline of traditional B2B models.
陈海超20 Suggestions for Community Group Buying Practitioners in 2021
This article offers 20 insights for community group buying practitioners in 2021, covering industry trends, competitive dynamics, and strategic advice. It predicts consolidation among major players and highlights opportunities in lower-tier markets.
陈海超Community Group Buying's 'Ten Sins': 'Good Luck to the Left, Ride the Wind to the Right'
On December 12, 2020, community group buying made headlines, appeared on CCTV and People's Daily, becoming a national topic and a phenomenal marketing focus. The article outlines ten alleged 'sins' of community group buying, refutes rumors and misunderstandings, and analyzes its underlying logic, arguing that it is a legitimate and innovative model that improves efficiency and social welfare.
陈海超B2B Platform vs. Community Group Buying: Angel or Disguise?
At the Alibaba Retail Link annual meeting on August 28, 2019, and with Tencent continuing to invest heavily in Yijiupi, the two giants once again demonstrated their ambition and persistence in targeting 6.8 million small retail outlets. This article examines the challenges of FMCG B2B, the rise of community group buying, and whether it serves as an angel or a disguise for B2B platforms.
陈海超The Stories of Community Group Buying
Community group buying has evolved through various factions, from B2B and B2C platforms to WeChat-based groups and fruit retailers, each with distinct strengths. The article explores the competitive landscape, key players like Shihuituan and Xingsheng Youxuan, and the emergence of a 2.0 version led by convenience store chains, highlighting the industry's dynamics and future directions.
陈海超See It, Taste It, Buy It: Redefining the Snack Food Arena
Snack foods are defined as foods eaten for fun, to pass time, or to satisfy a craving, as opposed to meal replacements. The key to snack marketing lies in the intersection of 'eat anytime, anywhere' and 'optional consumption.' The main consumer group is a pseudo-question, as snacks are a broad industry concept rather than a specific category.
陈海超How Should the Beverage Industry Be Played?
Alcoholic and non-alcoholic beverages are collectively referred to as drinks. Plant-based protein beverages have a market structure of one dominant player and two strong contenders, but many跨界 companies face difficulties. Consumers buy beverages for four main reasons: quenching thirst, replenishing nutrients, removing discomfort, and leisure. Understanding consumption scenarios and following 15 rules are crucial for success in the beverage market.
陈海超Coca-Cola Finally Releases "Monster" to "Fight the Bull" in China
According to a report by Little Food Times, Monster Beverage's CEO Rodney Sacks announced plans to launch Monster Energy in mainland China in the first half of 2016, having submitted product applications to Chinese regulators and discussed distribution with Coca-Cola's bottling partners in China.
陈海超Price Unchanged, Packaging Upgraded: Can Wahaha's Crystal Bottle Reverse Sales Decline?
Wahaha has finally begun to change its packaging, launching newly designed products in the golden autumn after over a year of market research and design improvements. The new packaging has received overwhelmingly positive online reviews for its fashionable look and comfortable feel, with the bottle appearing crystal clear and premium under sunlight. In recent years, the rise of Kangshifu and Nongfu Spring has impacted Wahaha, despite its strong presence in second- and third-tier markets, as competitors like Kangshifu, Nongfu Spring, Yibao, and Baisuishan have captured significant market share.
陈海超The Mystery of Consumer Purchasing
Why do consumers buy your product? This pure theoretical analysis explores the relationship between cognition, demand, and marketing, emphasizing that cognition is the premise of demand, and demand is the origin of marketing. It discusses how to find the biggest demand point from cognition, and how marketing can expand minority needs to majority needs and transform weak needs into strong ones.
陈海超