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Articles by 老王
Browse 4 New Distribution articles by 老王.
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Decoding: Why Do Most People 'Hear Many Good Principles, Yet Still Fail to Live a Good Life'?
This article explores why people often fail to improve their lives despite hearing good advice, attributing it to a lack of deliberate practice, clear goals, and effective training methods. It emphasizes that true expertise requires focused, intense, and continuous practice, guided by mentors and structured goals, rather than mere repetition or passive listening.
老王In-depth: New Retail Has Arrived, So What?
The article discusses the hot topic of 'New Retail,' arguing that regardless of the concept, retail ultimately must return to meeting customer needs—who to satisfy, what needs to satisfy, and how to satisfy them. It uses three old sayings: 'There is nothing new under the sun,' 'There is no such thing as a free lunch,' and 'All good things must come to an end.'
老王Speculation: The Next Decade of Retail
People tend to overestimate changes in three years and underestimate changes in ten years, as Bill Gates said. Thinking early may lead to starting early. The successful companies in the market mostly just started earlier than others. With a favorable macro environment and unique market conditions, China's retail industry is poised for transformative changes in the next decade, driven by technology and evolving consumer behavior.
老王Deep Dive: Some Speculations on the Future of FMCG Channels
The consumer goods market has been in a downturn for two years, and the macro environment suggests more bad news ahead. In China's past 30 years, sales growth has relied on four forces: market base, category penetration, category upgrade, and market share expansion. Now, with growth stagnating, companies face challenges from e-commerce, which is disrupting traditional channels, and the rise of 'small but beautiful' brands. The article speculates on the evolution of distribution channels, predicting a trend toward flattening and scaling, the rise of B2B platforms, and changes in retail formats, with implications for brand manufacturers and distributors.
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