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Hema Clenches Its Fist, Aiming at Sam's Club's Next Stronghold
Hema founder Hou Yi spent nine years without achieving his goal, but new CEO Yan Xiaolei accomplished it in just nine months. On the last day of 2024, Hema disclosed in an internal letter that the company had been profitable for nine consecutive months, with double-digit growth and a customer increase of over 50%. From shelved IPO plans and rumors of a sale before March last year to aggressive store openings this year, Hema's fate has reversed in just one year. In mid-February, Jack Ma appeared at a Hema store in Changsha, and Alibaba explicitly stated at an earnings meeting that there are no plans to sell Hema.
高越JD.com Takes a New Route to Lower-Tier Markets, Aiming to Win Over Another Billion Consumers
By integrating white-label supply chains, adopting a quasi-self-operated model, and offering numerous low-priced items with psychological pricing, JD.com is once again attempting to penetrate lower-tier markets. The company's user base is predominantly from first- and second-tier cities, making lower-tier markets a weak point. Since 2020, going down-market has been JD.com's most critical "must-win battle." As more players deploy industrial belts and leverage white-label products to capture these markets, speed remains the key factor in this competition.
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