Capital, Earnings & M&A
P&G's Lackluster Earnings Report: Is the Former Giant Still Telling Its Revival Story?
In the highly profitable FMCG market, brands are constantly innovating with new marketing tactics, including live-streaming and social commerce. P&G, once known for its premium pricing strategy, has joined the fray with 65 streamlined products and 9 new launches, but its Q2 earnings showed only 0.28% revenue growth and a 30% market share in China, raising questions about whether the century-old giant is losing its touch.
菜一田