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Articles by 刘一博 许伟

Browse 3 New Distribution articles by 刘一博 许伟.

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Brand Marketing

Under Pressure from All Sides, Budweiser Tests Unmanned Retail Channels

As the beer industry moves toward consumption upgrades, Budweiser aims to attract young consumers through technology and expand market share by introducing unmanned beer concept stores and new category management methods.

刘一博 许伟
Capital, Earnings & M&A

Behind the Rosy Performance of Beer Companies: Not Main Business but Subsidies

It seems that many beer companies rely on subsidies and financing to "get by." Recently, several beer companies have released impressive interim results. However, behind the rosy performance reports across the beer market, there is no substantial profit growth to support them. For example, the non-recurring gains and losses net profit of Guangzhou Zhujiang Brewery Group Co., Ltd. (hereinafter referred to as "Zhujiang Brewery") basically comes from government subsidies and investment income, with the main business accounting for a relatively small proportion. Industry insiders point out that the overall performance of the beer industry is improving, but the amount of subsidies behind it is relatively high. Some local governments subsidize beer companies in various ways to support them. However, a balance should be maintained between the "hematopoietic" ability of enterprise development and policy "blood transfusion" support, and the primary and secondary roles should not be reversed.

刘一博 许伟
Consumer & Categories

Carlsberg's Asset Fire Sale Signals Trouble for Chongqing Brewery in China

Carlsberg has closed over 10 factories in recent years amid declining performance, and its subsidiary Chongqing Brewery is selling off assets at rock-bottom prices to improve operations. The company faces intense competition and a shrinking market share in China, prompting a strategic shift toward premium products.

刘一博 许伟