AUTHOR ARCHIVE
Articles by 戚海军
Browse 2 New Distribution articles by 戚海军.
Published articles
2 articles · Page 1 of 1
Five Fatal Flaws That Hinder New Product Launches
China is a huge market with no shortage of new products. However, among the tens of thousands of new products launched each year, nearly 90% struggle to sell, and most end in failure. Why do products that seem good fail to sell? Although many factors and objective conditions affect a product's successful launch, analyzing the essence reveals five fatal flaws as the real crux.
戚海军What Aspects Should Distributor Management System Establishment Start With?
When discussing how to establish a distributor management system, it is essential to recognize that wholesalers, especially terminal wholesalers, constitute a large proportion of the distributor base, often characterized by low education levels, poor marketing awareness, and loose management, particularly in the FMCG sector. Over 90% are individually operated, with few having sound management systems or professional marketing teams; many are 'mom-and-pop' shops with varying management levels, making it difficult for most to achieve efficiency through management. This article outlines six key areas for building a competitive management system: human resources, finance, marketing, product management, manufacturer-distributor cooperation, and training.
戚海军