E-commerce & Instant Retail
A Practitioner's Deep Review: The Essence, Inherent Problems, and Future Possibilities of Community Group Buying
Like other trends, community group buying started in 2018 and gradually faded after a year and a half, leaving only a few leading companies quietly cultivating and merging. However, the outbreak of the pandemic has brought this business model, which combines fresh produce, home delivery, and private domain traffic, back into the spotlight. For players forced into the game, what kind of market is community group buying now? What possibilities and new opportunities lie ahead? Recently, in a sharing session for members of Langchao New Consumption, Xing Yunfei, who entered the community group buying industry in 2017 and held senior positions at several well-known platforms, deeply reviewed the current landscape, models, inherent problems, and future directions of community group buying.
邢云飞