Brand Marketing
Always Talking About Consumption Upgrades, Do You Know China Has Five New Types of 'New Humans'?
More and more companies are restructuring strategies, developing new products, and launching marketing campaigns because, with the growth of upper-middle-class and affluent segments, the rise of young consumers, and the integration of online and offline businesses, China's consumer market is about to undergo a major transformation. Recently, Boston Consulting Group (BCG) and Alibaba jointly released a report titled 'New Consumer Trends in China: Three Driving Forces Shaping New Consumer Segments,' which suggests that as demographics and society evolve, new consumer segments are emerging.
刘怡君