Consumer & Categories
Peak Season Approaching: Beer Companies Collectively Aim High
A recent survey by Beijing Business Today in Beijing's high-end beer market reveals a clear trend toward premiumization, with market channels adapting to support this shift. As beer companies release their 2020 annual reports and 2021 first-quarter results, major players like China Resources Beer and Tsingtao Brewery have aggressively pursued the high-end segment, seeing significant growth in premium product sales and revenue. Yuan Yue, Secretary-General of the Beer Branch of the China Alcoholic Drinks Association, notes that premiumization is not merely about price increases but represents a key aspect of high-quality development in the industry, with a long road ahead.
赵述评 赵丹