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Articles by 白芨
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Kuai Tuantuan's Ambition in Local Life Services
Kuai Tuantuan, a WeChat-based group buying tool, is expanding into local life services with aggressive subsidies and low fees, challenging giants like Meituan and Douyin. However, its lack of platform oversight and consumer protections may hinder its growth.
白芨A 5-Yuan Bottle of Oriental Leaf Makes Small Shop Owners in China Smile
Unsweetened tea is selling increasingly well. Shu Min, a distributor for Nongfu Spring, recalls that Oriental Leaf had poor sales in 2016, but after a free full-bottle tasting at a local supermarket, it attracted repeat customers. This year, sales in his area exceeded 12 million bottles, with many small shops selling over 200 cases. He says Oriental Leaf is magical—many find it unpleasant at first sip, but after finishing a bottle, they can't quit. His key promotion tactic has been giving away full bottles.
白芨