Brand Marketing
The Marketing Strategies of Coca-Cola & P&G in China for the Next 40 Years!
At the 2019 Shanghai International Advertising Festival, Richard Cotton, Content and Excellence Creative Director of Coca-Cola Greater China, and Chen Xiaqing, General Manager of Brand Operations at P&G Greater China, shared insights on how Coca-Cola effectively tells brand stories and how P&G adapts to changing times while staying true to consumer-centric principles.
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