Brand Marketing
7 Traits of Young-Appealing Brands: Zhong Xue Gao, Genki Forest, Hankow No.2 Factory
In recent years, many new consumer brands have rapidly risen to fame among young people, such as Perfect Diary, Huaxizi, HFP in beauty; Luckin Coffee, Saturdan Coffee, oneshot in coffee; and Genki Forest, Hankow No.2 Factory, Heytea, Nayuki in beverages; Zhong Xue Gao and Russian ice bars in ice cream. What can these viral new brands teach old brands seeking to rejuvenate? Why are they loved and shared by the youth? What lies behind their sudden rise?
米可怡