Brand Marketing
Innovative Consumer Brands: Think Twice Before 'Overtaking' the Old Titans!
A few months ago, Diao Ye published an article titled 'Old Titans Are Anxious, They Are Being 'Overtaken' by New Brands,' which stirred excitement among innovators. Indeed, in an era of national prosperity and internet infrastructure, every consumer product deserves a fresh look, and titans should be anxious. However, truly 'overtaking' the old titans is no easy feat. Consumers have moved beyond functional needs and now demand better, more beautiful, and emotionally resonant products. But need does not equal consumption, nor does it guarantee sustained consumption.
袁来 潘利华