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Sweet Milk, Dragging Down Li Ziyuan?
Li Ziyuan, a well-known sweet milk brand in southern China, saw its sales decline in the first half of 2024, with net profit dropping 29.29% year-on-year. The company's over-reliance on its sweet milk product, changing consumer preferences, and a weak market environment are key factors behind the downturn.
全食在线Who Stole Convenience Store Traffic?
Convenience stores are facing a channel crisis as they expand into lower-tier markets, with declining foot traffic due to diversified shopping channels and changing consumer behavior. To cope, they must improve product iteration, increase differentiated SKUs, and develop private brands, while enhancing service quality and promotional strategies.
全食在线Bulk Snack Chains and Traditional Distributors: A Zero-Sum Game?
As China's economy grows and consumer preferences evolve, the leisure snack market has expanded, with bulk snack stores offering exceptional value rapidly emerging. From the 2010 introduction of the 'bulk snack' concept by Laoban Daren to current mergers among leading brands, these stores have disrupted the market like a catfish among sardines, bringing vitality and challenges, and will eventually achieve a new equilibrium. Public opinion is divided: some believe bulk snack stores will replace distributors, while others argue that 'you get what you pay for' and that distributors will prevail. However, it is worth reconsidering whether the two are necessarily in a replacement relationship.
全食在线Fruit Stores: A New Frontier for Snack Sales
Fruit stores are emerging as a new sales channel for snacks, beverages, and ice cream, attracting brand attention. One fruit store owner reported that raw chocolate ice cream was his best-selling product last month, while another noted that adding beverages and water increased foot traffic and fruit purchase frequency. Snacks have entered fruit stores in three stages: bulk roasted goods, pre-packaged nuts, and full-category snacks.
全食在线Consumption Has Not Downgraded; It's Just a Lack of Scenes to Awaken Desire
Liu Chunxiong comments: 1. While many debate consumption downgrade versus upgrade, few notice that consumption frequency has been declining since 2013. 2. The decline is due to a drop in consumption desire, which is unrelated to purchasing power. 3. The concept of 'scene' is valued because 'scenes create demand' and can awaken consumption desire. 4. Scene-oriented marketing may replace user-oriented marketing. As China's consumer market changes, if you're watching 2023, you'll see that consumption hasn't weakened; it's just that consumer needs have shifted.
全食在线County Town Ice Cream Wholesalers Can't Win Over Young People
A county town dealer recently told Li Qinglin he wanted to stock Chicecream. Li asked three times to confirm, and the dealer insisted that despite being in a county, consumers there are wealthy and willing to spend, and Chicecream sells well. This reminds Li of last summer when a county ice cream second-tier wholesaler couldn't get trendy internet-famous ice cream for her customers, and a friend in a county-level city sought high-end brands but found the market challenging. The article discusses the gap between brands and dealers in lower-tier markets, the resilience of county consumption, and how brands like Mulunhe and Yili have successfully penetrated these markets.
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