Brand Marketing
Mengniu and Coca-Cola Establish Keniule Dairy Company to Accelerate Competition in Low-Temperature Milk Market
Mengniu and Coca-Cola have jointly established Keniule Dairy Co., Ltd., aiming to leverage their respective strengths to introduce a new low-temperature milk brand in China and boost dairy consumption upgrading. The partnership is expected to be mutually beneficial and play a key role in both companies' product portfolio adjustments.
钱瑜 白杨