Industry Trends
Kimberly-Clark VP of Sales Guo Wei: No Magic Moves in the Overall Game
Today I will share on the topic 'Breaking Through in a Difficult Environment.' This is a broad topic that is hard to cover in a short time, but I will try to combine Kimberly-Clark's practices in the Chinese market to offer some inspirational thoughts. Before starting, I'd like to share a piece of communication knowledge and my own insights. Since ancient times, before the rise of the internet, information and knowledge were often transmitted through bamboo slips, clay tablets, or books. These methods share a common characteristic: the medium of transmission is heavy. Here, 'heavy' does not refer to weight, but to the difficulty or obstacles in spreading information.
郭巍