Distribution & Channels
Front Cold, Back Warm, Logo Outward, Timely Maintenance: How Red Bull Does Merchandising
This article shares practical merchandising methods and experiences for FMCG sales representatives, focusing on two key actions and seven steps: product organization and tool usage. It details a four-step process for organizing refrigerators, key points like front-cold-back-warm and logo-outward placement, and strategies for different customer types.
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