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Articles by 雨晴
Browse 2 New Distribution articles by 雨晴.
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Why Does the New Consumer Industry Like to Study Jiangxiaobai?
Jiangxiaobai serves as a good example for escaping the involution of the old industry. From the transformation of 'non-mainstream' to 'mainstream', to the construction of the industrial chain and moat, a higher perspective reveals new paths.
雨晴The Shopping Festival After Involution: Confrontation and Integration of Online and Offline
The increase in the number and duration of shopping festivals has had a greater impact on offline merchants while also reducing consumer excitement. Online and offline are just different sales channels, and the underlying demands of the times are similar for both. Regardless of the channel, those with personality and core competitiveness can maintain their own pace, while those without characteristics can only engage in price wars, either being rolled up or dying.
雨晴