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Articles by 李墨天
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Liquid Money Printer: The New and Old Kings of Bottled Water
In most countries outside China and the US, consumer goods have consistently been the industry with the highest density of billionaires. In China, bottled water has produced more than two billionaires, alongside internet and real estate. This article explores why bottled water is such a profitable business, examining the marketing tactics, barriers to entry, market oligopoly, and the perfect business model behind it.
李墨天China's Three Milk Wars
In May 1950, a propaganda vehicle converted from an old car appeared on the streets of Shanghai, with the words 'Guangming Arrives' and a torch-shaped trademark on the front. A female comrade holding Guangming promotional materials stood on the vehicle, broadcasting slogans along the way: 'State-owned factories are the people's factories; please consume your own factory's products.' This newly launched 'Guangming' brand was both politically correct and had weathered many hardships. Three months before the propaganda vehicle took to the streets, the Kuomintang Air Force conducted indiscriminate bombing of Shanghai, severely damaging civilian facilities including Yangshupu Power Plant and Zhabei Water and Electricity Company, causing widespread power outages in the urban area. At that time, the Xinhua Egg Products Factory in Hongkou had a large amount of cold drink inventory at risk of being scrapped.
李墨天