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Articles by 郭成林

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Brand Marketing

Opinion: Wahaha Was Using 'Internet Thinking' to Run Its Business Over 20 Years Ago, and You Say It's Failing? If You Disagree, Step Forward!

Recent comments across forums, WeChat, and Weibo have been rife with anxiety over Wahaha's 7% sales decline, as if the company were on the verge of collapse overnight and Zong Qinghou were teetering on the edge of losing his legacy. But is it really that serious? Without mentioning anything else, just the aspects discussed below show that Wahaha is far more adept than you think! Don't believe it? Read on before you speak! 80 billion, 80 billion—have you ever achieved that? In the sluggish macroeconomic environment of 2014, Wahaha's sales only dipped 7%, which is nothing for a giant enterprise approaching 80 billion in scale.

郭成林
Industry Trends

A Dissenting Voice: Before Questioning Whether Wahaha's Business Model Is Outdated, Ask Yourself—Have You Ever Achieved 80 Billion in Sales?

Recent discussions across forums, WeChat, and Weibo have been rife with anxious commentary over Wahaha's 7% sales decline, as if the company were on the brink of collapse overnight and Zong Qinghou were teetering on the edge of losing his legacy. But is it really that serious? 80 billion—80 billion—have you ever achieved that? Leading enterprises move like leading stocks: the stronger the stock, the more volatile its swings; a washout is healthy. There is no stock that only rises and never falls, and likewise no company that grows every year. In the sluggish macroeconomic environment of 2014, Wahaha's sales dipped only 7%, which for a giant nearing 80 billion in scale is hardly significant.

郭成林