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Articles by 云川
Browse 6 New Distribution articles by 云川.
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Yunchuan: From 47 Stores to 1 Million Community Stores, I Have Three Years Left
“Fewer people are coming into stores; they just order on their phones, and prices are lower than ours. This business is impossible!” This is the most common and desperate feedback I've heard over the past two years. I've also seen countless community store owners struggling in anxiety and groping in confusion. When traditional FMCG tactics completely fail, how should China's millions of community stores survive? My solution is: regional B2B supply chain plus regional hard discount chain. To replicate this proven city model on a national scale, I organized this annual course...
云川Without a Well-Organized 'One Inventory', Distributors Won't Profit No Matter How Big They Get
This article discusses the concept of 'one inventory' (一盘货) as the essence of a distributor's business, arguing that success depends on organizing this inventory efficiently rather than on labels like 'brand distributor' or 'B2b platform'. It explains how to restructure procurement and sales systems around this concept to solve the contradiction between scale expansion and profit margin decline.
云川Replicable and Sustainable: Ten Iron Rules for Regional B2B Scale-Up
Amidst the upheaval in the FMCG distribution sector, traditional distributors often feel overwhelmed by a lack of systems, data, brand bargaining power, and organizational scaling methods, as new channel models erode their hard-earned markets. However, we believe regional giants are not incapable but lack the tools to win the next round of business. To this end, the Xiaoxiang Feichi team, based on extensive frontline experience, has distilled the 'Yunchuan Ten Operational Principles' and operationalized them into the 'Xiaoxiang掌柜' city partner model. These principles, regarded as operational iron laws, cover product strategy, ordering logic, merchant recruitment, operational systems, five-force synergy, launch strategy, brand collaboration, cost sharing, sales structure, and organizational replication, systematically building a professional and replicable strategic playbook.
云川No Burning Money, No Rash Moves: How Can Distributors Build a B2b Business from Scratch?
During recent visits to distributors to help them implement B2b transformations, the author observed a clear divide in understanding: while most agree B2b can solve traditional trade pain points, many are stuck at the implementation stage. This article outlines which types of distributors are best suited for B2b, common pitfalls to avoid, and a phased approach to building a B2b platform from zero to one.
云川Three Moves for Distributors Transforming into Regional B2b: Assortment, Platform, and Sales
The author has been visiting distributors to help them implement B2b transformation, noting that while distributors generally recognize B2b as a viable path, most lack clarity on the specific methods. This article outlines the three key moves: organizing products, building a platform, and managing sales.
云川Why B2b Is a Good Way Out for Distributors Seeking Transformation?
Recently, while visiting distributors across various regions, I observed that both sales and profits are declining. Distributors now face not only competition from peers but also pressure from retail competition. The reasons for the current difficulty include the severe downturn in the core channel of supermarkets and hypermarkets, and the rise of new retail formats such as discount stores, snack shops, and flash warehouses, which are eroding distributors' business.
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