E-commerce & Instant Retail
In the Era of Food Delivery, Why Do People Still Eat Instant Noodles?
If we rank the popular categories in China's consumer market, instant noodles would probably not make the top ten. They are too ordinary, so ordinary that almost no one seriously discusses the industry. However, in recent years, some financial report data have quietly changed this impression. Against the backdrop of overall consumption pressure, the performance of instant noodle companies has been somewhat impressive. For example, Master Kong's instant noodle business has returned to growth, while Uni-President China's premium product line has also maintained good performance. If you just take a quick look, it's easy to overlook this, but if you stretch the timeline a bit, you'll find it's actually quite intriguing.
杨晓