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Articles by 王军
Browse 30 New Distribution articles by 王军.
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30 articles · Page 2 of 2
Review of 2018: The 'Ice' and 'Fire' of China's Chain Convenience Stores
Under the new retail trend, small formats, especially convenience stores, are typically fragmented and regional operations, and their business essence will not rapidly iterate due to new technologies and concepts. After short-term capital attention, the industry must return to the core model of traditional formats. What changes is the method, but what remains unchanged is the essence; practitioners should maintain a normal mindset in the face of the current boom. Convenience stores, as a model of proximity and instant consumption, will evolve into an online-offline integrated model centered on membership through data-driven store operations and marketing upgrades, thereby leveraging the core service value of high-density store locations, and new business models such as community group buying will continue to emerge.
王军Over 2 Billion Capital Inflows in 50 Days: What's the Real Value of Community Group Buying?
This is the third in a series of analytical articles on community group buying written at the end of the cold 2018, highlighting the model's popularity despite the capital winter. Based on in-depth interviews with investors and entrepreneurs, the article examines the business model, value chain, and potential opportunities and pitfalls, offering insights for brand owners from the perspectives of new retail, new marketing, and new distribution.
王军How Can Distributors Master Community Group Buying?
Community group buying has become popular, offering a relatively simple and clear business logic that makes the O2O model more reasonable and feasible. However, among the influx of new players, how can distributors find a more suitable pace and avoid detours? This article explores how distributors can leverage this new model by breaking down four key questions: what community group buying is, its value and significance for distributors, the advantages and disadvantages, and key points to consider.
王军Ten Questions on Community Group Buying | Is It a Traffic Harvesting Game for Giants or an All-In Opportunity for Grassroots Entrepreneurs?
This article discusses the inevitability and necessity of the community group buying war, the different paths determined by genes, the huge potential of the endgame, and the core competitiveness between traffic thinking and supply chain thinking. It also explores ten key questions with founders, including what community group buying is, how to acquire users, whether the fresh food high-frequency plus self-pickup model can break the curse of fresh food e-commerce, and how to choose the entry point.
王军Wang Jun: Convenience Stores on the Road to New Retail
At the 3rd FMCG + Internet Conference hosted by New Distribution, new retail expert Wang Jun shared insights on the convenience store industry, highlighting its traditional nature, the importance of location and user experience, and the potential of technology to transform the sector.
王军FMCG B2B Second Half: The Battle for Comprehensive Offline Traffic
In the second half of FMCG B2B, the key to success lies in controlling store chains. The article discusses the challenges and opportunities in the industry, emphasizing the importance of regional focus, unified warehousing and distribution, supply chain finance, and the value of data. It argues that simply rebranding stores without a comprehensive management system is ineffective, and that empowering small stores through franchising or rebranding is crucial for B2B platforms to create value.
王军