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Articles by 舒华平

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Brand Marketing

Marketing from 0 to 1: Do You Know These 5 Tools?

When you take over marketing for an O2O driving school platform, you need to move beyond product-centric tactics. By using tools like the ten demand templates, consumer decision model, PMO theory, and ladder theory, you can identify the core need (convenience), set a marketing goal (trial experience), and connect with users effectively.

舒华平