Brand Marketing
Marketing Technology: A New Growth Engine Every CMO Should Value
The fundamental challenge facing enterprises today is sluggish growth. While rapid technological iteration and market volatility provide fertile ground for innovation, the dividends from pure internet or digital technologies are diminishing. The new growth point may lie in marketing, the closest function to the market and users. In recent years, the MarTech trend has swept the globe, with Scott Brinker's latest marketing technology super-ecosystem map listing nearly a third more mainstream marketing technologies, reaching 6,829—more than the total from 2011 to 2016 combined. In contrast to the U.S. market's 6,000+ offerings, China has only about 100 marketing technology providers, indicating that MarTech is still in its infancy there.
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