Brand Marketing
Sugar-Free Tea Dominates the Cooler, Competing in These 4 Areas
If you frequently visit supermarkets or convenience stores, you may have noticed a shift in the beverage cooler. The era of sugary drinks like Master Kong Iced Tea and Uni-President Assam Milk Tea is fading, replaced by a wave of new sugar-free teas. DT Finance's statistics show that in 2023, over 60% of new tea beverage products were sugar-free, with 18 brands launching 25 new sugar-free teas in 36 flavors.
爱喝无糖茶的DT君