Consumer & Categories
Why Do the Chinese, Who Know Best How to Eat, Lack a World-Class Snack?
The Chinese are renowned for their culinary prowess, yet despite a snack market exceeding 1.4 trillion yuan, no Chinese snack brand has achieved global prominence. This article explores the potential of the braised chicken feet category, exemplified by Wang Xiaolu, to become a world-class snack through product innovation, channel expansion, and brand building.
韩思齐