Industry Trends
Young People Who Love Dupes Are Spending More | 2023 Consumption Report
In 2023, a year marked by low prices and high spending, young consumers are embracing 'rational experientialism'—prioritizing emotional value and experience while seeking cost-effective options like dupes and discounts. This shift is reflected in increased spending on services like travel and concerts, and decreased spending on beauty and fashion, with nearly half of respondents spending more than last year.
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