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Articles by 章燎原
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Three Squirrels' Zhang Liaoyuan: How to Win in a Once-in-20-Years Brand Opportunity?
Affected by the COVID-19 pandemic, many companies faced huge operational pressure in the first half of 2020 due to reduced store traffic and declining consumer spending. As the first internet food FMCG brand to surpass the 10 billion yuan threshold, Three Squirrels also faced challenges. However, outstanding entrepreneurs are better at finding opportunities in crises. In a speech titled 'From the Traffic Era to the Content Era: The Next P&G Era Has Arrived', Zhang Liaoyuan shared his in-depth thoughts and implementation methods for building new brands as Three Squirrels transitions from a single brand to multiple brands.
章燎原Zhang Liaoyuan: How Three Squirrels Became a Chat Company That Uses Data to Act Cute
At the Taobao University Business Data Application Training Camp on March 23, Zhang Liaoyuan, founder of Three Squirrels, shared insights on using data for supply chain management, marketing development, and customer service. He emphasized that data will become an open resource for all enterprises, and the key is to use it to serve corporate culture.
章燎原