AUTHOR ARCHIVE
Articles by 海枫
Browse 3 New Distribution articles by 海枫.
Published articles
3 articles · Page 1 of 1
Collective Farewell to the 'Strong' Era: High-End Baijiu Begins to Go Low-Alcohol
In the first half of this year, a large number of low-alcohol baijiu products were launched, and low-alcohol baijiu may become the mainstream product strategy in the baijiu industry. Over the past decade, the Chinese baijiu industry has achieved structural upgrades focused on mid-to-high-end and high-end products, with the high-end product portfolios of many well-known liquor companies becoming the core source of revenue. However, in recent years, as the economy has entered structural adjustment and consumption momentum has slowed, the baijiu industry has entered a new round of adjustment, with price inversions for mid-to-high-end and high-end baijiu becoming common.
海枫New Products Abound: Can the Second-Generation '90s Leader Steer Liziyuan Out of Growth Anxiety?
Liziyuan has recently launched two new products: an upgraded AD calcium milk and a new product line called VitaYoung Vitality Vitamin Water. The company has been frequently introducing new products to diversify its product lines and reduce reliance on its sweet milk bestseller, reflecting its growth anxiety. The second-generation leader, Li Bosheng, has taken over management and is driving these efforts, but the challenge remains to create a new blockbuster product.
海枫Most Food Consumer Products Cannot Escape Retail!
The longer one works in food consumer products, the more it becomes apparent that this is also a retail business. Food consumer product startups need to consider not only product, brand, marketing, supply chain, etc., but also the retail industry, which plays a decisive role in sales scale. If you can think clearly about retail, sales will naturally grow in scale, and retail itself is about finding patterns, understanding consumer behavior, and pursuing scalable replication. Whether it's Amazon, JD.com, Alibaba, or even food giants like Nestlé, Coca-Cola, and PepsiCo, the core business connection is always retail. Otherwise, Alibaba wouldn't classify Taobao and Tmall as China's retail platforms, and the main sales of food giants like Nestlé and Coca-Cola come from various types of retailers in different regions and sizes.
海枫