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Articles by 何芙蓉
Browse 4 New Distribution articles by 何芙蓉.
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Price Wars: The Puppet Strings of E-commerce
Price wars have become a common operational tactic for e-commerce merchants, evolving from a term associated with vicious competition into a daily practice. Platforms indirectly fuel these wars through traffic allocation, forcing merchants into low-price competition, especially in the lower-tier market.
何芙蓉The Final Battle of Giants: Instant Retail
After community group buying, giants have turned their attention to instant retail. Meituan, JD.com, Alibaba, and Pinduoduo are among the players. An industry insider notes that instant retail tests both supply chain and delivery capabilities, with JD.com having supply chain advantages and Meituan excelling in last-mile delivery. The market is expected to reach nearly 900 billion yuan by 2024, but profitability remains a challenge.
何芙蓉Supermarkets Walk the Last Mile but Fail to Win Young Hearts
A fresh food industry insider told Photon Planet that fresh food e-commerce is only a supplement to the dining table and cannot replace offline physical stores. As community group buying cools down, traditional offline supermarkets are still struggling, and their decline is attributed more to changing consumer habits and internal management issues than to community group buying.
何芙蓉Community Group Buying Collapses at the Doorstep of Residential Communities
Community group buying, once a hot trend, is now facing a massive retreat as platforms like Orange Heart优选 shut down operations. The industry's reliance on subsidies and inability to retain users without discounts have led to a shakeout, leaving only giants like Meituan and Pinduoduo to dominate, while smaller players and participants along the supply chain are left stranded.
何芙蓉