Articles by 新经销团队龙小龙

Consumer Brand Cognitive Association: Nongfu Spring Has Launched a New Battle

After observing the beverage aisle at Walmart for a morning, I noticed two interesting points: first, Nongfu Spring's products visually feel cohesive, with subtle associations between them that evoke the classic red bottle; second, most brands have realized the importance of packaging, but consumers face more choices and hesitation. The key question is: what will we sell next after meeting the demand for aesthetics? The answer is to sell the brand cognition that consumers already have.