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Articles by 李佳蔓
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This Generation of Consumers Turns Its Back on Carbonated Drinks
The carbonated beverage market, which has seen steady growth for decades, is facing a downturn in 2023 due to slowing demand, health concerns, and changing consumer preferences. To break through, brands must innovate with low-sugar and functional products, adopt diverse marketing strategies, and adapt to new distribution channels.
李佳蔓P&G: Fine, I'm the Whampoa Military Academy of New Consumption
After another annual goods festival, while marveling at Li Jiaqi's success, we see many new-generation new consumption terms, and the trendsetters behind them are not fighting alone but have their own factions, gradually breaking out of their cocoons. Based on the founders' educational backgrounds or work experiences, factions like Alibaba, Tencent, Huawei, and the 'ex-P&G' P&G faction have formed. In August 2021, Temasek invested in meal replacement shake brand WonderLab, and before Temasek's entry, WonderLab's previous investors included Tiantu Capital, IDG Capital, Rich Growth Capital, Cathay Capital, and Spades Capital.
李佳蔓