Articles by 柳大方

Why Dayao Soda Wants to Nationalize an Old Soda Brand

Dayao Soda, a traditional Chinese soda brand from Inner Mongolia, is aggressively expanding nationwide with heavy advertising and a focus on the foodservice channel. By creating the 'big soda' category and leveraging a cost advantage, it aims to become the first truly national old soda brand in China, with plans to complete its national foodservice layout within five years.