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Articles by 朱凯麟
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Coca-Cola and Pepsi Have Been Fighting for Over 80 Years. What Has Changed and What Hasn't?
New endorsers are coming on board, but new problems follow. How will the two companies' sugary drink businesses fare? "I can't think of anyone better than Buffett to promote Cherry Coke." Just before April Fools' Day, Coca-Cola China announced a real piece of news that sounded like a joke: they would print a cartoon image of Warren Buffett on the new Cherry Coke packaging. But this is a genuine marketing strategy, as Coca-Cola Chairman Muhtar Kent personally approached Buffett four or five months ago to make it happen. The 86-year-old...
朱凯麟Vending Machines Look Like a Good Future Business, but What's Their Current Situation in China?
At 11 a.m., employees from eight catering companies are stocking boxed lunches into transparent compartments of vending machines at a Guangzhou office building, where about 80% of the 1,000-plus workers order lunch via an app. Despite the industry's potential, China has fewer than 100,000 vending machines after 15 years, with the largest operator, Ubox, holding about half. The company is pivoting to a tech-driven model, focusing on factories and schools, and seeking to expand through franchising and software services.
朱凯麟