Brand Marketing
How Miao Ke Lan Duo Created a Chinese Cheese Brand with Products Selling Out During the Pandemic
This article is republished from the WeChat public account Smart Investors (ID: Capital-nature). It shares insights from Miao Ke Lan Duo's chairman, Chai Xiu, on how the company achieved explosive growth in 2019 by focusing on the cheese market, children's segment, and elevator media, and how they turned the COVID-19 crisis into opportunities in 2020, with products selling out and sales surging.
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