Brand Marketing
Betting on Niche Tracks: Can Snack Giants Rely on Sub-Brands to Weather the Storm?
AgeClub explores the 'second growth curve' for snack giants like Liangpin Shop, which has launched sub-brands such as 'Xiaoshixian' for children and 'Jie Tangyou' for diabetics. Despite the trend among major players like Be & Cheery and Three Squirrels to expand into niche sub-brands, most have seen limited success, raising the question of whether these sub-brands can help them overcome growth challenges.
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