Articles by 张仪

Observations on the Evolution of Coffee Consumption: From Scene Prop to Consumer Protagonist

This article examines the transformation of coffee consumption in China, from a social accessory to a standalone product, driven by the rise of new coffee brands like Luckin Coffee. It argues that the future growth of China's coffee market will come from Generation Z, who prioritize value, convenience, and brand authenticity, and that Luckin is poised to take over market education from Starbucks.