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Articles by LenaChan、AnnaHU

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Brand Marketing

Turning Crisis into Opportunity in 2 Years: What Did Nestlé Do Right?

Nestlé's organic growth accelerated to 3.6% in the first half of 2019, up from 3% in 2018, driven by internal growth and pricing. The company overcame its 2017 growth crisis through accelerated innovation, new growth points, and supply chain reforms, launching 170 new products in 2019.

LenaChan、AnnaHU