Brand Marketing
6 Models for Marketing Executives to Stay Close to the Market
The art of war says, 'A skilled commander seeks victory from the situation, not from blaming his men.' Marketing executives, as commanders, should create favorable conditions for their teams rather than just pushing them hard. This article outlines six practical models for marketing executives to stay connected with the frontline, including regular market visits, dealer communication, employee feedback platforms, breaking down departmental silos, monthly themed work, and focusing on terminal sell-through.
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