Articles by 丁佳川 章一博

Boston Consulting Group (BCG): Post-Pandemic Consumption Trends, Opportunities, and Digital Brand Marketing

At the 'Digital New Infrastructure · 2020 (3rd) China FMCG Conference' hosted by New Distribution, BCG Managing Director and Global Partner Ding Jiachuan and BCG Partner Zhang Yibo discussed post-pandemic consumption trends and digital brand marketing. They highlighted that China's digital infrastructure enabled faster recovery and identified eight key trends, including increased spending by Chinese consumers, the rise of home scenarios, and the importance of O2O. They also introduced a tool developed with Tmall to quantify brand assets.