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Articles by 吴迪年
Browse 2 New Distribution articles by 吴迪年.
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New Technology + New Consumption Era: The Underlying Logic of Marketing and the Path to Breakthrough!
Facing today's rapidly evolving technology and unpredictable consumer demands, where should brand marketing go? Old marketing tactics are becoming less effective, so how should the growth flywheel of the new consumption era spin? At the main forum of the 11th China FMCG Conference (CFC) held from March 16 to 18, Wu Dinan, founding partner of Mingdi Investment/Mingdi Empowerment, delivered a keynote speech titled 'Marketing Breakthrough in the New Technology + New Consumption Era.' He pointed out that to find a breakthrough in the current market environment, one must first clarify what is changing and what remains constant.
吴迪年40 Years of Agitation in China's FMCG: There Is No New or Old Retail, Only Retail That Understands Consumers
Over the past 40 years, China's distribution channels have undergone dramatic changes. We are at a crossroads of accelerating brand elimination, continuous channel iteration, and emerging new technologies, with rapid change. On August 19, at the 7th China FMCG Conference, Wu Dinian, founder of Mingdi Investment/Mingdi Empowerment, reviewed the 40-year evolution of China's channels under the title 'Channel Transformation X Product Innovation.' Using the growth of companies like Master Kong as a starting point, and drawing on his decades of practical experience traveling across China's urban and rural markets, he outlined the upgrade path of wholesale and retail, as well as the core driving forces behind it.
吴迪年