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Articles by 李静
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Intensifying Competition | The Chaotic Battle in the Trillion-Yuan Snack Industry
The snack industry's market size is growing rapidly, but concentration remains low. According to a report by the Ministry of Commerce, Chinese consumers eat 2 trillion yuan worth of snacks annually, with projections to exceed 3 trillion yuan by 2020. As new and established brands compete, innovation and omnichannel strategies are key to success.
李静Huiyuan Juice's Troubled Love Life: Missed Coca-Cola at Its 2008 Peak, Then a Failed 'Marriage' with Tiandi No.1
Huiyuan Juice, once a household name in China, has faced repeated setbacks in its strategic partnerships: missing a takeover by Coca-Cola in 2008 and, in April 2019, seeing its proposed joint venture with Tiandi No.1 collapse within months. With over 10 billion yuan in debt and a possible delisting looming, the company's next move remains uncertain.
李静