Articles by 李云龙、曾楠

Prize at the End | In the Post-Traffic Era, Companies That Understand Survival Do This

In today's era, growth remains an eternal topic for enterprises. However, when it comes to growth, many people inevitably fall into the pursuit of traffic through new user acquisition, fission, and private domain operations. But it should be warned that sustained growth is not about traffic-side tricks, but the ability of enterprises to create value. Value creation is thinking about where the buyer's utility comes from. Labor or capital does not naturally create value; only when the results of labor and capital achieve the buyer's utility do we consider it valuable. In the structure of 'value creation + value delivery', we firmly believe that value creation is the 1, and value delivery is the 0 behind it. The more sufficient value creation is, the easier value delivery becomes. Traffic is one part of value delivery. When doing growth, the first thing to think about is what unique value you have created, not how to find cheap traffic. Value creation is a difficult but correct thing, and it is the underlying logic of long-term sustained growth. Traffic capability is important, but traffic can only play a greater role under the premise of value creation.