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Articles by 孙麒翔 王子扬
Browse 3 New Distribution articles by 孙麒翔 王子扬.
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Niu Gensheng Returns to the Scene: What Are the Odds for Tibet 5100?
After the end of the 1.0 era of domestic high-end water competition, Tibet Water Resources has been making frequent moves, sponsoring Liverpool FC, partnering with Qingdao Laoshan, and expanding its product line to comprehensively cover the market. Facing pressure from imported products that tout foreign water sources and strong positioning by domestic brands, Tibet Water Resources has brought in Niu Gensheng to endorse its counterattack in the high-end water sector.
孙麒翔 王子扬Many Brands Fall as Lactic Acid Bacteria Beverage Industry Faces Major Shakeout?
After a period of explosive growth, lactic acid bacteria beverages are showing signs of fatigue. Facing strong competition from substitutes like yogurt and product upgrades, the industry is finally undergoing a shakeout. A Beijing Business Today investigation found that in the Beijing market, low-temperature lactic acid bacteria beverages still dominate, with brands like Junlebao, Mengniu, and Wei Chuan all offering their own products. Promotions are widespread, with buy-one-get-one-free and discounts being common. Overall, the low-temperature lactic acid bacteria beverage industry has entered a bottleneck period, and the industry is facing a ceiling. In the future, with consumption upgrades, some small and chaotic brands may be cleared out.
孙麒翔 王子扬Imitators Crowd In, Plant-Based Protein Beverage Market Still Unsettled
Coconut Palm and Lulu have long dominated the plant-based protein beverage segment, but the industry as a whole has yet to see a leading company emerge. VV Group and Dali Foods have both announced entry into the ready-to-drink soy milk market. Plant-based protein beverages are seen as a blue ocean, with high profits attracting some beverage giants, but product taste limitations and uneven quality mean the segmented market is always full of imitators.
孙麒翔 王子扬