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Ice Cream Internet Celebrity Battle: Why Do We Only Remember Zhong Xue Gao and Zhongjie 1946?
With the development of internet commerce and upgraded consumption levels, a larger ice cream market is gradually opening up. More and more ice creams like Zhong Xue Gao, Double Yolk, Coconut Ash, and Zhongjie 1946 have emerged with high appearance and new flavors, becoming new favorites among consumers. So why is it that among internet-famous ice creams, some only make us remember the product, while Zhongjie 1946 and Zhong Xue Gao make us remember the brand? Facing severe market homogenization, what changes have occurred in the 'underlying logic' of creating an internet-famous ice cream?
陈文Practical Application of User Personas in Sales
User personas are increasingly used in enterprises to describe user characteristics and behaviors. In sales, they serve as 'ID photos' to help frontline staff quickly identify valuable customers, improve execution, and reduce risks. This article explains how to create effective sales-oriented personas with simple, observable indicators and clear value calculations.
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