AUTHOR ARCHIVE
Articles by 文石
Browse 16 New Distribution articles by 文石.
Published articles
16 articles · Page 1 of 1
Lingnan Sauce Heart, Smart Manufacturing Breakthrough: How Chubang Navigates Cycles with Culture + Craft + Smart Manufacturing?
Chubang, a condiment brand under Zhongju Hi-Tech (600872.SH), was valued at 29.289 billion yuan, ranking 350th on the 2025 'China's 500 Most Valuable Brands' list. The brand's true value lies not in sales or advertising, but in its rise as a model of excellence: rooted in Lingnan culture, it achieves differentiation and innovation, building a moat to cross industry cycles.
文石Nicholas Tse Endorsement Becomes Hot Topic: Chubang's Multi-Dimensional Strategy Draws Industry Attention
On April 8, 2025, Chubang, the core brand of Zhongju Hi-Tech (600872.SH), officially announced Nicholas Tse as its brand ambassador, quickly becoming a hot topic in the condiment industry. The move generated over 200 million brand exposures within a week, marking an initial success for the celebrity strategy and highlighting Chubang's multi-dimensional layout in brand marketing, product innovation, channel expansion, and strategic transformation.
文石A Comprehensive War Based on Supply Chain Innovation Is Underway
We have officially entered the era of stock competition, where market competition is no longer a single-dimensional battle of brand, product, or channel, but a comprehensive competition based on supply chain innovation. Supply chain innovation and optimization have become the core key to the survival and sustained growth of FMCG manufacturers in this era.
文石Connecting Industry, Facilitating Distribution: JD Supply Chain Finance Technology Supports Strong Growth of Consumer Enterprises
Most FMCG manufacturers find it extremely difficult to achieve growth this year, a harsh and concrete reality. Amid a complex and volatile economic environment, weak consumer confidence, sluggish demand, and intense competition pose unprecedented challenges. In response, the state has rolled out a series of policies to expand domestic demand and boost consumption. However, in an era of stock, how can industry partners seize these opportunities? Improving efficiency and reducing costs from the supply chain, and channeling financial liquidity, is a very good path. On November 21, the '2024 JD Supply Chain Finance Technology Consumer Industry Conference' was held in Guangzhou, where many consumer industry clients benefiting from supply chain finance shared their successful practices.
文石B2b Transformation Wave Rises Again: Distributors Who Pass Through the Narrow Gate Will Walk a Broad Future
This year, distributor transformation to B2b has once again become the biggest trend in the FMCG industry. New Distribution has organized multiple regional B2b study tours, each drawing large crowds. While we feel the enthusiasm, determination, and action of distributors, we also find that most lack sufficient understanding of B2b and underestimate the difficulty and challenges ahead. Yet, stepping out of familiar circles to learn from pioneers nationwide is a good start. Distributor transformation to B2b is a narrow gate, but those who pass through it will find a broad future.
文石Strategic Transformation Begins to Pay Off: Chubang Makes a Major Appearance at the 20th CFE
From November 16 to 18, 2024, the 20th China (International) Condiment and Food Ingredients Expo (CFE) was held at the Canton Fair Complex in Guangzhou. At this CFE, the Chubang brand made a striking appearance with its newly transformed strategy. As one of the leading enterprises in the condiment industry, Chubang has always had strong market influence. In March 2024, Chubang released its new development strategy of "Recreating a New Chubang," drawing significant attention. During CFE, Chubang showcased its important changes in "inheritance of Southern-style soy sauce craftsmanship," "channel strategy layout," and "product innovation strategy," becoming a benchmark for industry transformation.
文石Integrated Supply Chain: No More 'Left-Right Dilemma' in Omnichannel Operations
In the omnichannel era, FMCG brands face the dual challenges of sales operations and supply chain delivery. An integrated supply chain that is safe, fast, good, and cost-effective is essential. The unique '1+3' integrated supply chain model of Annto, originating from a brand enterprise, offers a solution that enables brands and distributors to thrive in the omnichannel landscape.
文石Will the FMCG Market Improve in the Second Half of This Year?
The article discusses the uncertainties facing the global and Chinese FMCG markets in the second half of 2022, including geopolitical conflicts, the pandemic, and inflation. It analyzes consumer behavior changes and offers cautious optimism for recovery, while highlighting the need for brands and distributors to prepare for both challenges and opportunities.
文石CASS Report: Interest E-Commerce Becomes a Driving Force for Domestic Brand Development
A report by the Chinese Academy of Social Sciences (CASS) shows that domestic brands are rising on interest e-commerce platforms. By 2021, short video users reached 934 million, and live streaming users reached 703 million. From April 2021 to March 2022, the number of domestic brand products on Douyin E-commerce increased by 508% year-on-year, with domestic brands accounting for 92% of bestseller list items and 93% of domestic products.
文石Female Creators Up 359.6% Year-on-Year: What Has Interest E-commerce Brought?
In 2021, Douyin's daily active users exceeded 600 million, and the platform has become an indispensable app in many people's lives. More and more high-quality female creators are active on Douyin's e-commerce, with the number of female creators increasing by 359.6% year-on-year during the 2022 'Douyin 38 Festival'. This article explores how interest e-commerce supports these creators, particularly through the 'Walk with Her' program, and highlights the achievements of female creators in various fields.
文石Douyin E-commerce: How to Create a Touching New Year Shopping Festival with 'Passion'
Why is the festive atmosphere of the Chinese New Year fading? The Spring Festival, a time for family reunion, is the most ritualistic occasion for every Chinese. Douyin E-commerce's 2022 New Year Shopping Festival used innovative activities and products to recreate the traditional New Year market online, evoking nostalgia and passion, and successfully engaging users.
文石The Dance of the Elephant: Three Key Moves to Help Distributors Win the Spring Festival Battle
The Spring Festival is the most important peak season for consumer goods, with Chinese consumers spending about a quarter of their annual consumption during this period. However, many brands are seeing declining sales due to fragmented channels, over-reliance on channel stuffing, and price wars. This article uses Lee Kum Kee's 'Follow the Chef' campaign as a case study to illustrate how a century-old brand successfully engaged consumers through a compelling theme, creative chef recipes, and integrated online-offline execution.
文石Find Customers, Operate Customers, Let Customers Create More Customers
The 'customer problem' is the primary issue in marketing. In the internet era, the term 'customer' has been replaced by 'user', and its position in the value chain has been elevated to unprecedented heights. This article explores the importance of individual customer value, the need for direct connection and operation of customers, and introduces the 'cognition, transaction, relationship integration' marketing principle, along with the 'Weimai' system as a practical implementation.
文石Half Sea, Half Flame: How Will Third-Party Urban Distribution in FMCG Move Toward the Future?
The most painful thing about entrepreneurship is not failure, but seeing the future while being unable to cross the present. Today, urban distribution market entrepreneurs face this dilemma. Numerous proofs point to a bright future for urban distribution, yet the collective difficulty in profitability is disheartening. The market seems easy to enter—just people and vehicles—but profitability and good financial returns seem out of reach in the short term. Internet-based urban distribution, software service providers, and city distribution service providers—all players have entered with high hopes, but the current reality is mostly bleak and harsh.
文石How Can "Second-Generation Business" Distributors Evolve into "Second-Generation Creators"?
Succession is a form of inheritance, and since the dawn of tribes, everyone, every family, and even every dynasty has focused on the issue of succession. Countless palace intrigues and business dramas are built on the conflict of succession. This inheritance is essentially the same as genetic inheritance, regardless of one's identity. Ideally, everyone hopes to pass on their career and position to their descendants. The same applies to distributors: they all hope to hand over their business to their children upon retirement, even if the business is not what the children need.
文石JDB Silent, Can Wanglaoji Continue to Succeed?
After the five-year herbal tea war ended in 2018, JDB lost and Wanglaoji won. JDB's sales dropped to 7 billion yuan with a net loss of 583 million yuan, while Wanglaoji's sales grew to 9.487 billion yuan in 2018. JDB's defeat was due to ignoring capital and betting on the gold can, and its chances of a comeback are slim. Without JDB's challenge, Wanglaoji's future success is uncertain.
文石